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About us

We are a farm supplier with a difference, offering next-level customer service and personalised support.

From humble beginnings

Our journey began in 2019

Founder and director, Brendan, recognised a gap in the market for a farm supply company that offers next level customer service. Muttons Country Store was born to help bring together customer service with a multi channel shopping experience. The company was founded on the basis of excellent product knowledge and impeccable support.

A new chapter in our store

Branching out from eBay

Our company started as an eBay storefront, but we quickly saw the limitations imposed when attempting to offer next-level customer service. To counter this and give us complete freedom over the user experience, the Muttons Country Store website was launched in March 2023. This is a new chapter for our company and an opportunity to continue to expand our offering.

Flexibility and versatility

Ever-expanding range

We are always expanding our product range based on customer feedback and market trends. What started as a farm fencing supply company has now expanded into offering a wide range of products, including pet and equestrian accessories. We’re always responding to feedback and suggestions from our customers, so we can deliver more of what they actually want.

Meet the Muttons Country Store team

Nicole Williams

Company Director
"Profit in business comes from repeat customers; customers that boast about your product and outstanding service"

Bjorn Gunnarson

Head of Design
"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends work with you."

Charlotte Banks

Research & Development
"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer focus can’t be copied."

Sam Gallagher

Customer Support
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."
I’m so happy with the service from Shoptimizer – my order was delivered within 48 hours and the thought and care they put into their products really stands out. Plus, their support is just awesome!
Sean Walsh
London, UK
Fabulous top bought as a birthday gift for a friend who wears it almost every day. Smart packaging which looks exciting and special. Very good on delivery. Will purchase it again as a gift and for myself!
Astrid Sorensen
Oslo, Norway

In the press

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